New Outdated Search Engine Optimization

Search Engine Optimization is an industry that changes constantly. A strategy that worked one day, may not work the next. It is important to stay informed and up-to-date on what moves your site up or, at least keeps you in the running, on search engines. One example of an outdated SEO strategy are link exchange networks. Google is actually penalizing sites with too many links exchanges and devalued them. The key is to do link exchanges with a few quality relevant sites.

If you were enjoying the "King of the Hill" rankings but now find yourself loosing that lofty title, it doesn't mean your competitors are out spending you on SEO, it could mean you are now being penalized for old strategies that don't work any more.

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