Looking for a free, easy way to enhance your local SEO ranking? Google My Business.
Google My Business (GMB) is an SEO tool that is beneficial when utilized to its fullest potential. SEO is important because it is the implementation of your keyword(s) or what product or service that you offer so when a person searches for a product or service that you offer, you’re ranked highest. GMB has many features you can incorporate as part of your Local SEO marketing plan.
What good is having an existing business and people don’t know what products or service that you offer? On your GMB account you can write an up to 750-character description of your business. This is a handy tool for utilizing keywords for ranking.
Gogle My Business offers a neat customer service tool using messaging system so you can speak directly with potential customers. When a potential customer has a question, they can message you from their phone utilizing a messaging app you use or through the Google Allo app. You can set up automated responses in case you are out of the office.
GMB has a posts tool which allows you to write posts with images, text, event titles, and call to action buttons. You can post about the daily or weekly specials deals you may have going on or promote things deemed necessary to your business. On mobile this is an efficient way to maximize your SEO and conversion rates because people can sign up or make a purchase from their devices.
You can now take bookings on Google My Business. If you have a booking service provider GMB allows you to integrate it with your GMB account or you can use a URL or landing page. A person can schedule an appointment right from their device. If you are using a partner service, GMB can give you financial insight to your booking statistics as well.
The GMB Q&A tool allows you to post Frequently Asked Questions (FAQs) to give a better understanding of your products or service. This can be beneficial as it possibly limits the number of messages that you receive that ask the same question.
Reviews are very important when people search for a product or service. How many of us look up reviews prior to making that purchase? A neat feature that GMB has is the Small Thanks tool. Which allows you to use the highlighted reviews as posters to display on your brick and mortar store. The posters are free and are not limited to how many you can have. You can also export them for design campaigns or share them on social media. Be careful not to oversaturate your online social media accounts with only information about your company. Check out these free tools at https://smallthanks.withgoogle.com/
Complete & Updated GMB Accounts are Vital to Local SEO
It is reported that only 44% of businesses have claimed their Google My business listing. This number is shocking considering It is a free service to use. An updated GMB account is an important part of your local search strategy as more and more people are turning to the Internet to make purchasing decisions. Implementing and updating your GMB content will assist you in ranking higher in searches. The GMB tool saves you time (easy to do), money (it’s free) and helps find new potential leads (local rankings)
Have you claimed your Google My Business account? If you need assistance or have questions, call or email us.