When consumers search for products and services online, they are looking locally – just a few miles from where they live and work. That is why your business and additional locations need to be listed accurately across the search engines and directories they are using. Our local search technologies and services provide accurate listings that build exposure, add credibility, help rankings and can turn searchers into customers.
87% of people who search for a local business call or go to that type of business within 24 hours
4 in 5 consumers use search engines to find information
73% lose trust in brands due to inaccurate local listings
A recent paper by Street Fight Insight states Google found that mobile makes up 88% of all "near me" searches, with those mobile searches growing at 146% year over year. Furthermore, according to a presentation by Neustar, comScore, and 15Miles, 79% of smartphone owners and 81% percent of tablet owners use their devices to conduct local searches. An even more impressive stat: “Nearly 80% of local mobile searches result in an offline or in-store purchase.”
Conducting a mobile “near me” search takes seconds for the user, but there’s a lot going on behind the scenes, largely around local search engine optimization (SEO). The method by which a business’s listing even appears to a mobile user, local SEO is critical to mobile presence and not actively managing third party listings and SEO can have devastating consequences no matter the size of a business.
Fundamental to success on mobile in a local search is ensuring that NAP (Name, Address, Phone Number) is consistent across all channels. Google’s so-called Snack Pack provides unparalleled visibility for a business. This is the name for the top listings that show up in a user’s “Near Me” search. Just one spot is a paid placement, putting weight on businesses to ensure they have a strong local SEO strategy to make the cut for the other spots.
Businesses can improve their chances of appearing in these local spots by ensuring NAP is accurate across the web as Google penalizes for inconsistencies.
Enter your business information to check your online visibility score.
Receive a baseline report of where your current local visibility stands.
Order local presence management services such as business listings.
Manage and monitor your local visibility progress all from one dashboard.
Add on additional SEO services for an extra boost in performance.