How to Manage Your Social Media Content
- Online Marketing
- by Pam Mitchell
- 07-10-2024
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Are you tired of juggling your social media and find it hard to manage? Do you find it overwhelming to get the perfect photo posted by the perfect time on the perfect day? What you need is a guide to help you along your social media journey.
We use a social media content manager to help us keep track of all our content for all our clients. This makes social media easy and breezy.
You want to choose an all-in-one social media management tool that schedules, analyzes, and engages with your audience across various platforms. Whether you're a startup, an agency, or brand this allows you special tools to execute your content. Our preferred platform is Radaar.
Let's start with the basics:
Connect Your Social Media Channels
Most solutions support a variety of social media platforms. These include Instagram, Facebook, LinkedIn, Pinterest and TikTok to name a few. This is very easy to get your posts across different channels and to navigate your way through what each platform serves.
Follow up with Features
Find a platform that keeps your workspace organized with special features like: Analytics, Subscriptions, Social Monitoring, and URL Shortener. This will help you effectively manage all channels, posts, engagement and measures your performance.
Upload and Publish
Social media content managers make it easy and simple to upload and publish your post. Simply upload any file or design to a channel. Some platforms have special insights such as showing you the best times to post, planning future content for special national days, and using a hashtag manager to help pick the most effective or suggested hashtags relevant to your post.
Most platforms offer great support documents and videos to help you learn the ins and outs of their service – Radaar does a great job with this! Our team watches them to educate themselves on how to utilize all the tools available to us. This makes us more productive with out time.
There are many good platforms – we are confident you will find one that fits your budget and needs. Here are a couple of popular ones to get you started:
Social Pilot
Radaar
Hootsuite
Sprout Social
Happy Posting!