Digital Marketing is a vast umbrella term that covers multiple areas:  including SEO, email, websites, and social media to name a few. Digital marketing is constantly changing  and can be overwhelming for small business owners to keep up with it.  You soon become overwhelmed with trying to learn it all through Google searches!  Thankfully, there is help through free and paid online digital marketing courses.

Digital Marketing courses offer a range of valuable knowledge and skills that are essential for navigating the complexities of online marketing. Topics like strategic planning, content creation, and paid advertising teach you objectives aligning with your marketing goal. The courses also offer the opportunity to learn about various social media platforms and their tools to improve your marketing presence.  

Free Digital Marketing Courses

For those thinking this may not apply to you because you know nothing about marketing technology …don’t panic … many free courses often provide introductory-level content. They will cover fundamental concepts and basic strategies. These courses are a great gateway into the most current digital marketing skills and trends.  These are great for any beginner to get your fundamentals down at a no-cost rate!

• Google Skillshop Fundamentals Of Digital Marketing
• HubSpot Academy Digital Marketing Course
• Semrush Academy: Digital Advertising 101

Paid Digital Marketing Courses

Paid courses offer more in-depth learning with a broader range of topics. You can explore modules focused on different tools and marketing activities, allowing you to learn more in depth knowledge on specific topics such as SEO, analytics, and email marketing channels. This can help you narrow down to what your interest are in marketing your business. These courses range in terms of cost and are great for beginners as well as intermediate marketers.

• Google Digital Marketing & Ecommerce Professional Certificate
• Harvard Business School Online Digital Marketing Strategy
• Meta Social Media Marketing Professional Certificate

We only scratched the surface with the list of online digital marketing courses available to business owners and those aspiring to be digital marketers.  You can find more courses in the full article, The 11 Best Digital Marketing Courses Free & Paid (2024), by Search Engine Journal.